DARK BULB
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Example · promotional gimmick

Proefreis

A small game that ends in your product.

Swipe through ten flavours and discover which coffee bean suits you, with a taste profile, a brewing tip and a discount code. We made Proefreis for a fictional coffee house, to show what a short, warm game in your own style can do for a campaign, a product launch or your website.

Play the demo Made for phones. On a computer it shows inside a phone.
The demo on a computer: the game inside a phone, with a short explanation

Koffiehuys De Zilveren Boon is a fictional brand we made up for this example.

Start screen with the coffee house’s crest
Start screen with the coffee house’s crest
A taste card: swipe right, left or up
A taste card: swipe right, left or up
Your bean: the bag, the match, your taste profile and a brewing tip
Your bean: the bag, the match, your taste profile and a brewing tip

What a promotional game does

Your brand, your products

Logo, colours, packaging and your own range. Here: six beans from the fictional Zilveren Boon.

Short and relaxed

Ten cards, one or two minutes. Swipe, tap or use the arrow keys.

A personal result

Every player gets their own bean, with a taste profile and brewing tip. That is something people share.

From game to sale

End with a discount code, a link to the product or a sign-up.

Any phone, no app

Just a link: in a campaign, on social media, through a QR code or on your website.

Privacy-friendly

No accounts, no tracking. Everything happens on the player’s phone.

On your own website

One line of code and the game is on your site.

<iframe src="https://darkbulb.games/play/proefreis/?embed&lang=en" title="Proefreis"
  style="width:100%;max-width:420px;height:760px;border:0;border-radius:24px"
  allow="clipboard-write; web-share"></iframe>

A game for your campaign?

Tell us about your brand, your product and what players should take away. We’ll think along about the game and the reward.